Originally shared by Lars Fosdal
The value of an endorsement
Cleaning out my inbox today, I stumbled over a comment that I had missed on one of my old blog posts. It turned out to be a comment that was a bit out of the ordinary.
Hi Lars, I’m a developer of Product.X (you can check it at Product.X dot com). This is a product for [description removed]. It is for Delphi developers too. Unfortunately, we don’t have a lot of promotion opportunities, but even Embarcadero is among our customers! I want to ask you, is it possible to write a small article about Product.X and delphi, and then you post it on your blog? I can write about [description removed] , or about [description removed], or about [description removed]… There are a lot of topics 🙂 Please write me your opinion. Thank you in advance!
The poster did not use his real name. So – I am supposed to do what? Post an endorsement of a product I have never heard of and never used, and you (who I don’t know who are) will actually write the post it for me?
Needless to say, it took me mere milliseconds to decide that this wouldn’t happen.
Why? If I am to endorse something, there are certain base requirements:
– I need to actually have been using it
– It would need to fill a particular need that I have
– It really needs to actually be of good value
– I’d be doing my own writing, and you would know about the stuff I didn’t like as well
What if you paid me to post it? Trust me, you can’t afford the price of my integrity. So – the answer to the question: No, it is not possible. Had this guy posted it himself on a blog, and shared it in a community, I might have reshared it – if I found it of interest – but to act as a marketing puppet – no way.
What are your requirements for writing an endorsement, or post the words of someone else on your blog? Would you endorse for a free license? For cash?
What would you do?
#some #marketing #integrity
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